The Bachelor of Science in Business Analytics at ¹ú²ú´«Ã½ prepares students to turn data into meaningful business decisions. Students learn to identify trends, improve operations, reduce risk, and support strategy through statistical analysis, data visualization, predictive analytics, and business problem-solving.
Students in the Business Analytics program use tools such as Excel, Tableau, R, and database systems to analyze and communicate data. Coursework combines accounting, finance, management, and marketing with data mining, predictive modeling, database management, and business intelligence, with opportunities for internships and applied projects.
Start Your Future in Business Analytics
What is business analytics?
Business analytics focuses on using data, statistical analysis, predictive analytics, and data visualization to solve business problems and support decision-making. Students learn how organizations use business intelligence, forecasting, and data-driven strategies to improve operations, marketing, finance, and customer experiences.
What do students learn in the Business Analytics program at ¹ú²ú´«Ã½?
Students study data mining, predictive modeling, database management, statistical analysis, and business intelligence while building skills in communication and problem-solving. Coursework also includes accounting, finance, marketing, management, and analytics software such as Tableau, Excel, Access, and R programming.
What careers can you pursue with a business analytics degree?
Graduates may pursue careers as business analysts, data analysts, market research analysts, operations analysts, supply chain analysts, and business intelligence specialists. Business analytics skills are also valuable in finance, healthcare, marketing, technology, logistics, and consulting industries.
Does the program include data visualization and analytics software training?
Yes. Students gain experience using business analytics and data visualization tools including Tableau, Excel, Access, and R. Coursework emphasizes analyzing datasets, identifying trends, building reports, and presenting business insights clearly for different audiences.
Are internships available for Business Analytics students?
¹ú²ú´«Ã½â€™s School of Business internship program helps students gain practical business analytics experience before graduation. Internship opportunities can help students apply skills in data analysis, reporting, forecasting, and business strategy within professional environments.
Program Faculty
Ellen Kraft
Hyeoncheol (Charlie) Baik
Behnam Tavakkol
Accelerated Dual-Degree Program
The Accelerated Dual‑Degree Program empowers high‑achieving Stockton Business majors to earn both their bachelor’s degree and MBA in about five years, combining academic efficiency with career‑ready preparation.
Students gain early access to MBA coursework, personalized semester‑by‑semester precepting, and a structured pathway that builds critical thinking, professional versatility, and a deep understanding of today’s complex business environment.
The program’s curated blend of undergraduate, general studies, at‑some‑distance, and graduate courses creates a streamlined, high‑impact route to advanced credentials and competitive career opportunities.
One of the primary reasons I enrolled at Stockton was to enter the Accelerated Dual-Degree Master of Business Administration program. After declaring my concentration in Business Analytics, I knew I made the right decision.
Professors’ dedication to the subject area provided engaging lessons throughout the semester. Classes were exciting and enjoyable while pushing me to expand my knowledge and grow as a student. The Business Analytics staff members are enthusiastic, compassionate, and committed to helping students succeed. They personalize subject matter and provide real-world scenarios to ensure students understand. Ultimately, the Business Analytics Program staff members were the key to my success at Stockton.
Dual Degree Student - MBA/Business Analytics
Careers
Graduates with a B.S. in Business Analytics from ¹ú²ú´«Ã½ can expect to work in the following occupations:
- Management/Business Analyst
- Data Analyst
- Supply Chain Analyst
- Operations Research Analyst
- Market Research Analyst
- Purchasing Analyst
- Consultant
Career Information
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